I’m Alejandro Salamanca, a graphic designer, art director, advertising creative and sometimes a musician from Bogotá, Colombia. I’m currently based in Buenos Aires and working globally.
I like to create from different perspectives. I’ve always felt that graphic design is not just a medium but a way of seeing things. From that point of view, everything can be designed. As Massimo Vignelli said, “If you can design one thing, you can design everything.” With this mindset, I’ve had the opportunity to work across a wide range of projects and, through those experiences, learn from different disciplines within the creative and artistic field.
My creative journey has taken me through advertising agencies, museums, rehearsal spaces, cafés, and different cities. Along the way, my work has been recognized at festivals such as Cannes Lions, Clio Awards, Latin American Design Awards, New York Festivals, and Ojo de Iberoamérica, as well as featured in publications like Lürzer’s Archive, Advertising Age, and LatinSpots.
I love creating and seeing ideas come to life, it’s something I want to do for the rest of my life.
Driven by Graphic Design and
Ideas with visual impact. Focused on
building functional, meaningful solutions through high-level visual identities and transmedia campaigns.
Experience
Creative Director / Head of Art
GPM Communication — Rome
2023 / Present
Founder & Head of Art
Nerd Studio — Buenos Aires
2023 / Present
Creative Direction Professor
La Escuelita — Buenos Aires
2024 / 2025
Chief Creative Officer
MullenLowe — Asunción
2020 / 2023
Chief Creative Officer
McCann Erickson — Asunción
2018 / 2020
Art Director
Modern Art Museum of Bogotá
2017 / 2018
Creative Director
McCann Erickson — Bogotá
2007 / 2016
Art Director Coca Cola
Ogilvy — Bogotá
2005 / 2007
Books & Publications
Books
Sueños Compartidos en El Bosque
Guayakí Yerba Mate
Buren at MAMBO
Artist. Daniel Buren
Ríos y Silencios
Artist. Juan Manuel Echavarría
Hay que Saberse Infinito
Artist María José Arjona
Museo de Antropología de Paraguay
Arquitects Pablo Escobar & Miguel Cubas
Publications
AdForum Top 5 Best Latin Campaigns
XII Juegos Suramericanos
Lurzer’s Archive
Featured in 3 editions
Global Cover Contest
The Advertising Age — Featured in covers and postcards at Cannes 2010
Education
Graphic Design Degree
Escuela de Artes & Letras —Bogotá, Colombia
Creative Direction
Miami Ad School
Art Direction
Haus, Art, Craft & Innovation
— Figma
Figma From A To Z
Domestika
Interactive web sites with Figma
Domestika
Design UI/UX
Domestika
—
Design Thinking.
Domestika
The Manager’s Toolkit
Linkedin Learning
Screen Printing
Rat Trap House
Audio Production
M-Audio
Awards & Nominations
Bronze — Poster & Illustration
Latin American Design Awards
2025
Bronze — Clio Sports
Clio Awards
2025
2nd Best Creative Director
Ojo de Iberoamérica
2022
Jury Print
Ojo de Iberoamérica
2023
Jury Graphic Design
Ojo de Iberoamérica
2021
Winner Senior Lions
Cannes Lions Colombia
2020
Winner Young Lions
Cannes Lions Colombia
2010
Silver — Print
Ojo de Iberoamérica
2014
Best TV Ad Colombia
Ojo de Iberoamérica
2014/2016
Effie Awards X 7
iaab Awards
Silver
Get in touch