Lo Rico de Siempre

The Always Tasty

I was responsible for developing the visual identity, packaging, in-store environments, and social media visual system for the Argentine traditional fast-food brand “Barrio.”

Barrio is a restaurant based in Córdoba, Argentina, offering food meant to be enjoyed, cravings, the kind of things you simply feel like eating: lomitos, burgers, pizzas, and Mexican food. A classic fast-food menu adapted to the Argentine palate, with no greater ambition than delivering a rich and approachable experience.

The design draws inspiration from traditional Argentine kitchen tiles and ornamented typefaces with strong Italian influence. The black-and-white palette also responds to the owners’ intention to optimize the use of inks and materials across packaging and physical spaces.