Moisés Bertoni was an intellectual who devoted his life to the study of botany and the taxonomy of plants and animals. Most of his scientific work took place deep in the Paraguayan jungle, where he made some of his most important discoveries, such as stevia.

The photographic direction draws from this spirit of scientific exploration, his laboratory, his experiments, and his findings. It is there that we imagine this gin was created, in the heart of the Paraguayan forest.

I was responsible for the creative concept, art direction and set design.

For the official launch of the gin to local media and special clients, we created a short film telling the fictional story of its origin, as if the jungle itself had revealed its ingredients to Moises Bertoni.