Bertoni Gin — Wild Botanicals

The idea was to create a collectible piece for bars, restaurants, followers, and special clients that reflected the handcrafted and timeless nature of both the gin and the legacy behind its name. We wanted to produce something that would transcend time and feel more like an object to discover and keep than a traditional advertising piece.

The paper was handcrafted, much like the gin itself, using the same unique blend of herbs and spices that define Bertoni’s recipe. We created a limited series of three illustrations, with ten screen prints of each piece. Every print was signed and numbered by the artist. The works were distributed in different ways: ten were given to our followers on social media, ten more through in-store activations, and the final ten were shared with special clients, bars, and top restaurants across the city. And, of course, one for each of us who worked on the project.

I was responsible for the concept, graphic design, and creative direction.