Coke Equals

After years of sitting in the folder of ideas that never saw the light of day, we decided to bring this project to life, an idea we still love and one that, even today, holds onto the hope of making it to the real world.

The idea was created to champion the ongoing fight for gender equality. We designed an equal sign by vertically repeating one of the brand’s most iconic elements, which gained even greater relevance with its new branding: the dynamic wave, or ribbon.

This new symbol, associated both with the brand and the fight for equality, has the potential to quickly take over every space where the brand is present; creating a powerful, recognizable expression on a day when brands are constantly competing for organic relevance.