Green’s Bowling Club

I was responsible for developing the visual identity, typography, illustration, and environments for Green’s Bolo Club, a traditional bowling club in Cali, Colombia.

With the idea of creating an original identity connected to the sense of entertainment and movement at Green’s, together with type designer Ximena Jiménez, we developed a custom typeface for the logo that transforms into a movement-filled loop, connecting the entire visual universe of the brand.

The visual universe is inspired by the graphic identity of North American college sports emblems from the 1960s and 1970s.