Falabella, Senior Lions

Every year, Cannes Lions organizes local competitions in different countries, giving advertising creatives the opportunity to earn a place at the festival in France. For many years, the competition was exclusively for young creatives. In 2020, however, a new category was introduced for those of us who were no longer quite so young.

My longtime creative partner and I had the good fortune of winning both categories in Colombia: first as Young Lions, and ten years later as Senior Lions.

This was our winning Senior Lions project: a campaign for Falabella Colombia, created to highlight the millions of products available on its e-commerce platform. In just three days, we developed the transmedia concept, designed and produced three commercials with the support of our friends at Rudo & Cursi, directors at Akira Films, and put together the case study and presentation boards used to submit the campaign.