“The Dream of All” is one of the most challenging and impactful projects I have had the opportunity to create and direct. The campaign aimed to launch the XII South American Games Asu 2022, the most important sporting event in South America and the largest ever held in the country.

The tight timeline for execution was compounded by doubts about whether the sports venues would be completed on time, as well as uncertainty around whether Paraguayans would turn out in large numbers to watch sports beyond football.

This unprecedented event in the country represented a different dream for everyone involved: the athlete’s dream of winning a medal, breaking a record, making history. The family’s dream, giving everything to support and live that journey. The dream of playing at home for the first time, of winning on home soil. The Ministry’s dream of building the first professional venues for many disciplines and strengthening the country’s sporting competitiveness. The dream of vendors, shops, hotels, restaurants, and brands, driven by the arrival of tourists, audiences, delegations, and athletes. And ours: to create the best film possible for the games, to truly connect with the Paraguayan audience, and, of course, to fill the venues.

I was responsible for the slogan, script and art direction.